The 7-Day Marketing Audit: A Quick Way to Find What's Broken
by mperlmutter | September 29, 2026 | Marketing
Most local service businesses have marketing problems they don't even know about — broken conversion flows, inconsistent messaging, missed follow-up, tracking that doesn't work. A focused 7-day audit surfaces these issues and gives you a clear action plan. This guide is for local service business owners who want to find and fix what's broken in their marketing.
Why audit
A few specific reasons:
Find hidden issues
- Broken assumptions — for the work
- Missed opportunities — for the work
- Lost revenue — for the work
- Fixable problems — for the work
Audits find issues.
Better decisions
- Data over gut — for the work
- Clear priorities — for the work
- Focused effort — for the work
- Better outcomes — for the work
Audits improve decisions.
Continuous improvement
- Regular audits — for the work
- Catch issues early — for the work
- Stay competitive — for the work
- Long-term success — for the work
Continuous improvement.
Save money
- Stop wasting — for the work
- Focus on what works — for the work
- Better ROI — for the work
- Sustainable growth — for the work
Save money.
The 7-day framework
A practical approach:
Day 1: Foundation review
- Website audit — for the work
- Google Business Profile — for the work
- Basic listings — for the work
- Online presence — for the work
Day 1: Foundation.
Day 2: Content audit
- Existing content — for the work
- Quality assessment — for the work
- Gaps identified — for the work
- Optimization opportunities — for the work
Day 2: Content.
Day 3: Conversion audit
- Booking process — for the work
- Lead capture — for the work
- Follow-up systems — for the work
- Conversion tracking — for the work
Day 3: Conversion.
Day 4: Channel audit
- Active channels — for the work
- Performance review — for the work
- Cost analysis — for the work
- ROI assessment — for the work
Day 4: Channels.
Day 5: Reviews and reputation
- Review quantity — for the work
- Review quality — for the work
- Response rate — for the work
- Reputation management — for the work
Day 5: Reviews.
Day 6: Customer journey
- Awareness stage — for the work
- Consideration stage — for the work
- Decision stage — for the work
- Post-purchase — for the work
Day 6: Customer journey.
Day 7: Action plan
- Prioritize findings — for the work
- Quick wins — for the work
- Bigger projects — for the work
- Implementation plan — for the work
Day 7: Action plan.
Day 1: Foundation
A few specific things:
Website audit
- Loads fast — for the work
- Mobile-friendly — for the work
- Clear messaging — for the work
- Easy to navigate — for the work
- Booking/contact clear — for the work
Website audit.
Google Business Profile
- Claimed and verified — for the work
- Complete information — for the work
- Photos uploaded — for the work
- Posts regularly — for the work
- Reviews responded to — for the work
GBP audit.
Listings consistency
- NAP consistent — for the work
- All platforms — for the work
- No duplicates — for the work
- Accurate information — for the work
Listings consistency.
Day 2: Content
A few specific things:
Existing content
- What's there — for the work
- Quality level — for the work
- Up to date — for the work
- Performing well — for the work
Existing content.
Quality assessment
- Helpful — for the work
- Accurate — for the work
- Engaging — for the work
- SEO-friendly — for the work
Quality assessment.
Gaps
- Missing topics — for the work
- Underserved keywords — for the work
- Missing formats — for the work
- Audience questions — for the work
Gaps.
Optimization
- Update old content — for the work
- Improve quality — for the work
- Better SEO — for the work
- More engaging — for the work
Optimization.
Day 3: Conversion
A few specific things:
Booking process
- Easy to find — for the work
- Easy to use — for the work
- Mobile-friendly — for the work
- Quick — for the work
Booking process.
Lead capture
- Forms work — for the work
- Multiple options — for the work
- Clear CTAs — for the work
- Not too many fields — for the work
Lead capture.
Follow-up
- Fast response — for the work
- Automated — for the work
- Multi-touch — for the work
- Conversion focused — for the work
Follow-up.
Tracking
- Lead source — for the work
- Conversion tracking — for the work
- ROI measurement — for the work
- Clear data — for the work
Tracking.
Day 4: Channels
A few specific things:
Active channels
- What's running — for the work
- How much spent — for the work
- Results achieved — for the work
- ROI calculation — for the work
Active channels.
Performance
- By channel — for the work
- Cost per lead — for the work
- Conversion rate — for the work
- Quality — for the work
Performance.
Optimization opportunities
- Underperforming — for the work
- Overperforming — for the work
- Test opportunities — for the work
- Budget allocation — for the work
Optimization opportunities.
Cut losers
- Not performing — for the work
- Cutting them — for the work
- Reallocate budget — for the work
- Better mix — for the work
Cut losers.
Day 5: Reviews
A few specific things:
Quantity
- Total reviews — for the work
- By platform — for the work
- Trend over time — for the work
- Comparison to competitors — for the work
Quantity.
Quality
- Average rating — for the work
- Recent reviews — for the work
- Patterns — for the work
- Themes — for the work
Quality.
Response
- Response rate — for the work
- Response time — for the work
- Quality of responses — for the work
- Negative review handling — for the work
Response.
Generation
- Process in place — for the work
- Team trained — for the work
- Tools used — for the work
- Results — for the work
Generation.
Day 6: Customer journey
A few specific things:
Awareness
- How do they find you? — for the work
- What channels? — for the work
- What's working? — for the work
- What's not? — for the work
Awareness.
Consideration
- What do they look at? — for the work
- What convinces them? — for the work
- What's missing? — for the work
- How can you improve? — for the work
Consideration.
Decision
- What triggers booking? — for the work
- Friction points? — for the work
- Conversion rate — for the work
- Improvements — for the work
Decision.
Post-purchase
- Experience quality — for the work
- Follow-up — for the work
- Referrals — for the work
- Retention — for the work
Post-purchase.
Day 7: Action plan
A few specific things:
Prioritize
- Quick wins first — for the work
- High-impact projects — for the work
- Resource requirements — for the work
- Timeline — for the work
Prioritize.
Quick wins
- Easy fixes — for the work
- Do this week — for the work
- Build momentum — for the work
- See quick results — for the work
Quick wins.
Bigger projects
- Longer timeline — for the work
- More resources — for the work
- Strategic impact — for the work
- Plan carefully — for the work
Bigger projects.
Implementation
- Owner per task — for the work
- Deadlines — for the work
- Follow up — for the work
- Measure results — for the work
Implementation.
Common audit findings
A few specific things:
Issues with basics
- Inconsistent NAP — for the work
- Slow website — for the work
- No tracking — for the work
- Incomplete listings — for the work
Basics issues.
Issues with content
- Outdated content — for the work
- Low quality — sometimes
- Not optimized — sometimes
- Missing key topics — for the work
Content issues.
Issues with conversion
- Hard to book — for the work
- Slow follow-up — for the work
- No tracking — for the work
- Lost leads — for the work
Conversion issues.
Issues with channels
- Wrong channels — sometimes
- Underperforming — for the work
- Wasted spend — for the work
- No measurement — for the work
Channel issues.
After the audit
A few practical things:
Implement changes
- Quick wins — for the work
- Bigger projects — for the work
- Sequenced — for the work
- Measured — for the work
Implement changes.
Measure results
- Before metrics — for the work
- After metrics — for the work
- Compare — for the work
- Iterate — for the work
Measure results.
Repeat quarterly
- Quarterly audits — for the work
- Catch issues — for the work
- Stay on track — for the work
- Continuous improvement — for the work
Repeat quarterly.
Get help
- Marketing audit — for the work
- Expert review — for the work
- Implementation help — for the work
- Ongoing support — for the work
Get help.
How Yes Crew helps
At Yes Crew, we help local service businesses run comprehensive marketing audits that surface real issues and provide clear action plans. Our audit covers foundation, content, conversion, channels, reviews, and customer journey — and we help you implement the changes. Our Risk Free Marketing® model means you only pay for results, not audits or reports.
If you want a real audit that finds what's broken and helps you fix it, Yes Crew can help.
📞 Call (424) 999-0653 or [apply to join the network](https://yescrew.com). Service area: All US markets.